Wednesday, 17 September 2003

The end of telemarketing as we know it?

I'm working on articles for upcoming editions of the BCS TuesdayReport - and one of them is an article concerning the impact of the telemarketing DNC (do not call) registry. Last week's TR included some suggestions as to how telemarketing companies might want to try and survive the arrival and implementation of the DNC. But now, it looks like the DNC might have further reaching consequences than originally believed.

My question: Does the DNC impact new business development efforts for b2b marketers? Can you still do a "cold call" on a company as of October 1 or is it considered a violation of the DNC rules? I haven't seen anything on this and will continue to look.

The implications for marketing agencies are pretty significant, to say the least.

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