Friday, 19 September 2003

Have time for a little "extra" with your commercial break?

We spotted this over a month ago ...

NBC has decided to break from the traditional commercial format and finance the production of several "mini-movies" - small, featurettes designed to retain viewers through commercial breaks. (Ref. our rant of earlier today.)

Of course, the question here is "Will it work?"

We'll find out in about a week when the first mini-movie airs during Will and Grace.

If you're not clear what the mini-movie concept is or how we think it might impact the modern commercial form, download our FLASHReport on the subject (published on 04 August).

Have a great weekend, I'll be back here on Monday.


Mike Bawden
Brand Central Station

1 comment:

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