We spotted this over a month ago ...
NBC has decided to break from the traditional commercial format and finance the production of several "mini-movies" - small, featurettes designed to retain viewers through commercial breaks. (Ref. our rant of earlier today.)
Of course, the question here is "Will it work?"
We'll find out in about a week when the first mini-movie airs during Will and Grace.
If you're not clear what the mini-movie concept is or how we think it might impact the modern commercial form, download our FLASHReport on the subject (published on 04 August).
Have a great weekend, I'll be back here on Monday.
Regards,
Mike Bawden
Brand Central Station
NBC has decided to break from the traditional commercial format and finance the production of several "mini-movies" - small, featurettes designed to retain viewers through commercial breaks. (Ref. our rant of earlier today.)
Of course, the question here is "Will it work?"
We'll find out in about a week when the first mini-movie airs during Will and Grace.
If you're not clear what the mini-movie concept is or how we think it might impact the modern commercial form, download our FLASHReport on the subject (published on 04 August).
Have a great weekend, I'll be back here on Monday.
Regards,
Mike Bawden
Brand Central Station
This is nice blog, thanks for sharing good information for us.
ReplyDeleteBranding Agency........